“India is home to some of the most creative minds in the world, and we believe that the next Batman, Harry Potter, Pokemon or The Avengers, can come from this country,” said India, Co-Founder & CEO, Sharad Devarajan. Graphic India will enable consumers to experience its growing library of content across a variety of mobile and online devices, both within India and worldwide through its own digital platform as well as through distribution partners. Through animated shorts, digital comics, and associated media content, Graphic India will launch mythological and superhero characters and storylines that India’s youth audience can celebrate with pride. The Indian youth marketplace, with more than 500 million consumers under the age of 25 and with more than 850 million mobile phone users in the country, offers Graphic India a unique position to meet the increasing demand of this connected and sophisticated youth population for multi-platform entertainment content. In addition to CA Media’s investment, it will partner with Graphic India to provide industry expertise and create iconic franchises for Graphic’s characters through multiple media within the Indian entertainment ecosystem. Launched last year by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman as a subsidiary of US comic book company Liquid Comics, Graphic India will now be jointly owned by Liquid Comics and CA Media of which the 38-year-old Devarajan will be appointed CEO, while he will also remain CEO of Graphic India and Executive Chairman of Liquid Comics.Īs part of the transaction, Liquid Comics will contribute one of the world’s largest and highest-quality comic book libraries based on Indian characters to Graphic India. Lee will be collaborating with a team of leading Indian artists and creators to bring the new superhero to animation and comic books. Chakra, the Invincible centers on Mumbai teenager Raju Rai, who develops a technology-enhanced suit that activates the mystical chakras of the body, unleashing newfound abilities and powers. We look forward to working with the company to create heroes that inspire the next generation of Indian consumers,” said Kamat who has recently upped his stake in traditional media, youth brand Only Much Louder from 26 to 49%, bringing a synergy into this segment.ĬA Media, LP, the Asian investment arm of The Chernin Group, LLC (TCG), a privately held, independent media holding company founded by Peter Chernin and based in Los Angeles. Graphic India is a valuable addition to this mix, especially in the youth segment. Our aim is to create an ecosystem of diversified assets across media, where each asset not only unlocks its own value, but also adds to the rest of the portfolio. “Graphic India marks our first investment in the digital space, post our forays in the traditional media space.
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